I was commissioned to create a brand and identity for the upcoming coverage of the US Election between Donald Trump and Hilary Clinton. This consisted of 3 stages which all required very different deliverable. The campaign, the election night, and the Inauguration. The brand needed to relevant and respectful to either winner, but also flexible for unforeseen events throughout the process. The concept of this brand played off of the iconic patriotism of the red, white and blue, stars and stripes, and the American Eagle.